Today i am going to write about Logo Design which comes under Graphic Design & its importance..Logo design requires involvement of a good Graphic Designer, & it’s not a simple task, it’s the art of Graphic Designer.
Firstly we need to know that for what actually logo stands? Logo stands for your BRAND INDENTITY.
This is the most important part of your business. Brand identity is what people know about your business, your product, your services & Logo plays a very very important role. For example we can think about “Apple”, they have a very unique logo which represents them. they have their strong brand identity through logo.that is what a BRAND IDENTITY of a business.
How should be the Logo..?
Well, this is most important & interesting part of your business. A Graphic Designer should know about your business, like why you have chosen the logo name? Your services/product, your competitors, & what you want to convey from your Logo. A client needs to provide more information to a Graphic Designer for better understanding & results.
While designing the logo, a graphic designer should think about all the possibilities coming in his mind. A Logo should be very very unique in concept, creativity, design and off course professional . A logo which tells brand story & attractive to your target customers. People should get attracted by logo….!
Mistakes while designing logo
1. Most of the times a business owner or service provider want to save money, so they design Logo themselves, they don’t prefer to hire professional Graphic Designer.
2. Or most of the times service provider goes for cheap graphic designer to get their logo designed in affordable rate.
3. Designing a Logo without proper information about business.
4. Putting lots of design elements in Logo, lots of words in Logo
Hope you will find my article helpful…!